Accelerate Cross-border E-Commerce
The progress and development of E-Commerce (EC) and smartphones has made it possible for anyone to purchase products anywhere and at any time. As a result, product manufacturers and suppliers now face a variety of novel challenges related to this dynamic EC and digital marketing landscape. What this means is that there is thus a long way to go before flexible borderless commerce can be realized.Today, the concept of “Cross-border E-Commerce” has been popularized, and many manufacturers and suppliers want to expand their business activities to the rest of the world.However, a sound knowledge of global trading systems and foreign languages will be required in order to overcome the numerous challenges associated with doing business overseas.Picaro, Inc., provides services and support for manufacturers and suppliers seeking to expand overseas so that they can overcome these challenges and grow. We are committed to facilitating “Cross-border E-Commerce” for everyone.

* Picaro, Inc., is one of the few domestic companies that officially certified as outsourcing company of Amazon Japan G.K.


  • Consulting and facilitating the expansion of domestic manufacturers in international Amazon Platform, mainly U.S.A.
  • Consulting and supporting foreign manufacturers in the Japanese EC market (mainly Amazon Japan)
  • Translation service, including SEO optimization and native language quality checks in Japanese and English.
  • Amazon Advertising Agency
  • Website/Landing page creation (Japanese and US market)
  • Web advertising agency (Japan and US)



About Us

Company name | Picaro Inc.

Headquarters | Kugenumakaigan 1-12-18, Fujisawa City, Kanagawa 251-0037, Japan

US branch | 1411 W. 190th St. #200 Gardena, California 90248, U.S.A.

Founder and CEO | Hidenori Shimodaira

Established | July 2018

Capital | 9,990,000 JPY

CEO Profile

Mr. Shimodaira started his career in E-Commerce and direct marketing as a team leader at Sony Marketing Japan. After Sony, he founded a “sharing economy” service business for mobile platforms.

From 2007, he managed the Vendor Management Team in the Amazon Japan Purchasing Department for 10 years where he was instrumental in increasing the sales of leading manufacturers in the Consumer Electronics sector. He also performed consulting services focused on improving their performance.

In addition, he launched the PC division, promoted sales of imported goods, developed site merchandising services, and introduced sponsor product advertising.

From 2015, he was the general manager of the Sports & Outdoors Division and was involved in the areas of planning, service launches and training of personnel.

In 2017, he joined NetEase Kaola, a Chinese Cross-border E-commerce company, where he served as senior director and representative of their Japanese subsidiary. He was actively engaged in supporting the expansion of Japanese manufacturers in China, generating GMV approximately 200 billion yen in 2017 (approximately 600 billion yen globally).

In July 2018, he established Picaro Inc. where he has actively supported the development of international business opportunities for domestic manufacturers on the Amazon Global Platform.