40% of the top sellers on Amazon are based in China, up from 26% two years ago, according to Marketplace Pulse research.
Amazon failed in China, however China is winning on Amazon. Effective July 18 the company will shut down its retail operations in China. After a decade of trying Amazon is giving up on the one market it failed to grow. However, while Amazon struggled to grow, not only has China e-commerce exploded in growth, so has the number of successful businesses from China selling through Amazon.
“Why buy a $40 bikini made in America when you can buy a $4 bikini directly from China? For that matter, why buy a $20 bikini made in China but imported by a U.S. company like the Gap when you can buy a $4 bikini directly from China?”
– Alana Semuels, The Atlantic